On your website and social media, you will no doubt have Online Forms, Calls to Action buttons, a Contact Us page and perhaps e-commerce check-outs that require customer interaction. With the onus on the customer to enter data, it is worth validating the accuracy of this data wherever possible.
This becomes doubly desirable if your website and social platforms are linked to your CRM, as the last thing you want is dodgy data diluting your database!
We solve this by ‘Validating at Source’ and we target fields that will help you get in touch with the customer; so, Post Code, phone numbers and of course, email addresses!
Our email verification is a great way to check if an email address exists. When a customer/consumer or staff member enters an email address, our solution not only checks that the format is correct, but we also ping the inbox to see if we can get a response to verify authenticity. Other services on the market simply check that the format is correct which is not as useful. We also provide a batch service to validate up to 100 email addresses at a time!
Will it work on Mobile devices?
Yes, given that 60% of users will engage through a mobile/cell phone, our validation solutions will also work with data being input on mobile devices!
What are the benefits?
Increase in successful Form completions, which will result in higher quality of Leads to improve your bottom line
Reduction in errors ensuring back-office systems become much more efficient
Reduction in manual overheads cleaning up incorrect data
Professional customer experience ensuring a slick, seamless and stress-free interaction
Postcode lookup or predictive address search?
If you’re trading mainly in the United Kingdom, then traditional postcode lookups work well to speed up address Forms due to its familiarity with UK customers. However, this won’t work as well for overseas customers or in situations where your user isn’t familiar with the delivery postcode, e.g., when purchasing gifts. An innovative solution to this problem is predictive address search, which automatically suggests a list of valid addresses as you type, just like a search engine. The user only needs to know a part of the address for results to start appearing. Users are growing more familiar with this new style of address finder to auto-complete address forms. Usability studies show this type-ahead address validation improves speed and accuracy of entry, and makes online shoppers think more positively of e-retailers that offer it. Usability tests show that up to 84% of US online shoppers prefer type-ahead address verification.
Our solution offers both, a traditional PostCode lookup, as well as the increasingly popular predictive address search and auto fill! We have integrated this solution with popular platforms like Zoho CRM, Zoho Creator, Zoho Forms and can use APIs to achieve the same with other products.
Here at Mercer Lal, we focus on using technology to keeping things simple and making life easier for our customers. If you like our philosophy, get in touch on ravi@mercerlal.com and we promise to help.
